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Maks Giordano
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Founder & Managing Partner, Kreait / WIRED Consulting

Maks was responsible as product lead for one of the worldwide first mobile adservers in 2004 and developed mobile marketing and mobile advertising formats for the likes of MSN, o2 and BMW, Years before the iPhone Launch.

After exiting the company in 2007 to the world´s largest Agency Network WPP, Maks was a Member of the Management Board of ProSiebenSat.1 Digital, one of the largest Media Companies in Europe, and in charge of the Mobile, Games & Innovation activities. He successfully launched the first iOS Apps for the Group, created new Advertising Formats, pioneered UGC Campaigns for the network and launched a highly profitable Data-Access-Product.

Ever since his ProSieben Days, Corporate Innovation remains a huge passion.

Later, Maks joined „kyte” from San Francisco as their Managing Director for Europe and developed Video Strategies for Mobile, Social & Online for the likes of MTV, Universal Music and many others.

kyte succeeded in working with some of the world´s most popular artists, like "Lady Gaga" and "50 Cent" in their Video Offerings.

Maks helped to bring the Mobile Monday to Berlin and launched the „Wearable Wednesdays“ in Germany.

He is an active Business Angel and Mentor to StartUps, serves on various boards as an advisor, was heading the "Founder Institute" Accelerator in Berlin, mentoring StartUps at Axel Springer PlugNPlay, Telekom hub:raum, Pioneers Festival and others.

Maks holds an MBA in Media & Communication with distinction from the University of St. Gallen and as an Associate Professor is teaching „Entrepreneurship“ and „Innovation Management“ e.g. at Zeppelin University Friedrichshafen, HTW Berlin or FHV Dornbirn.

He is a judge both to the Webbys and Lovies Awards, named the „Oscars of the Internet“, has a very weird taste in music, loves to travel and practicing Yoga.

Maks is spending way too much time on „Clash Royale“ , where He currently plays in Arena 8 and has won 2771 Trophies.

Power speech: How to redefine user-company relationship in the digital economy
Mon. November 21st 2016
11:30AM - 11:45AM
Nordic Forum Sirius
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